• Ellen Flynn

Research shows that over 25% of OTT video service subscribers have cancelled in the past year alone. This sobering state of affairs carries with it a dark cloud over overall growth, retention, and LTV for burgeoning startups and industry titans alike. The answer is obvious: prevent this at all costs. But in a world where we’re quite far from a shortage in providers, subscription plans, devices, or content experiences, it can be difficult to pinpoint what exactly will reduce an individual subscri
Read more...